Want an infographic?

Infographics have multiple uses:

1. as visualization of your company's vision (see our visualization of a startup's vision that raised $250,000 on Kickstarter)
2. as a presentation (a better alternative than Powerpoint): example, example 2
3. as a how-to product guide: example
4. as financial / organizations / global reports: example, example 2
5. as posters / flyers for events and offices: example
6. as visual aids: example, example 2
.
7. as substitute for a long customer email
8. as a resume
9. anywhere where you want people to notice and understand your message.

A quality infographic can cost anywhere from $ 1,000 for a micro-content infograph to $100,000 or more for an extensive interactive infographic experience website. The price depends on two things - the quality of the work, and the number of times you request changes, i.e. iterations.

Some types of infographics can be absolutely free or for relatively small fee. Using a pre-set template you can create an infographic by drag and drop with sites like Picktochart.com, Canva, Venngage, Easel.ly or more specialized webistes/apps like Adioma Infogaphic Generator, BioRender and Infogr.am. Certain type of infographics could be generated in data visualization tools like Tableu, others could be designed in vector editing software like Adobe Illustrator

You don’t have to have a lot of followers to promote your infographic. A great infographic will attract readers and new followers on its own. The key is to create an infographic that is in itself useful to people.

After you create the infographic, you can use guerrilla marketing to distribute it. Here are a few simple and free ways to promote your infographic:

• Email it to everyone you've ever emailed, all of your Gmail contants for example.
• Go to a park on the weekend and ask the first 100 people you met to tweet it.
• Email the infographics to blogs that write about your topic. Tell them what they will get out of publishing it. Offer something, even if it is small.

A useful infographic always stands out. Even with plenty of infographics floating around a truly useful infographic is still rare. Why? For some people making their infographic more promotional is more attractive than making it useful. It is understandable since they are paying for it. Nevertheless, highly promotional graphics tend to not attract a lot of readers. If you create a useful infographic instead it is guaranteed to stand out.

Yes. Visual content is easy to read. It’s fast. It’s fun. It does drive at least 3 times more traffic, on average. The key here is usefulness. If the infographic is useful it is bound to drive traffic.

Viral infographics are useful infographics. Always. Useful is three things: motivational, entertaining, educational. In that order. In all three cases the creators did at least three things right:

1. Researched it well
2. Wrote a compelling story with a lot of insight
3. Designed it to make that insight jump out at you

Once these 3 things are present, you cannot miss that infographic. It just explodes.

We use pencil&paper, Adobe Illustrator, Adobe Photoshop, Procreate, Tableu for static infographics.
For interactive infographics we use SVG, HTML5 and various Javascript frameworks such as React.js, Vega or D3.js. We ussuly prefrer static site generators based on Jamstack or MERN stack for more complex projects which include server side.
For the animation/video we use Adobe After Effects together with Adobe Premier or Final Cut Pro.
For the presentations we use Microsoft Powerpoint, Apple Keynote or Prezi.
To work with data, facts and knowldge we use spreadsheets, internal wiki (like Notion), knowledge graphs, answering engines like WolframAlpha, reasoning engines like Imandra for more formalized problems, and pre-trained language models like GPT-3 for the naratives where accuracy is less import.

It depends on data you have and message you want to communicate. This infographic could help you to choose the right visual.

The resolution, format, and the level of detail. Infographics for web are often done in long format in order to make them readable on smaller screens.

We can do both. We can optimize the same infographics to look good both in print and on the web.

Static graphic are great for sharing on social media and email. It’s also more robust. Interactive graphics create a more complete experience - readers can see more content and feel like they are part of it. It requires more efforts to make it look good for any devices and screen. Motion graphic are great for telling stories. It is possible to use all three forms at the same time.